Sr. Andreu de Haro Poyo

Institutions of which it is part

Cross-departmental services

Communications Management, Corporate Strategy and Citizens Advice

Head of Digital Channels and Strategy

I am a restless person who seeks to be at the cutting edge of technology, especially in the web world. I have been working since February 2016 at the Vall d'Hebron Barcelona Hospital Campus Communications Department, and I am currently the Head of the Strategy and Digital Channels Unit.

Curriculum

I began working at Vall d’Hebron University Hospital in 2009 within the Nursing Directorate, with the aim of promoting online learning. I created the first e-learning platform among the ICS hospitals, overseeing everything from technical development to the publication of educational content.

Over the years, I have focused my career on digital strategy and the management of projects that bring together technology, communication and content. I have always had a clear preference for open-source software, which I continue to use in projects such as the institutional website, specialised microsites and internal platforms.

Currently, as Head of Digital Strategy and Channels, I lead a multidisciplinary team responsible for all the Campus’s digital channels, from development to content, under a unified strategy that ensures coherence, innovation and impact.

With this approach, Vall d’Hebron has become one of Europe’s leading digital benchmarks, standing out for its strong presence on social media and its pioneering role in health communication. Our goal is to keep advancing towards a digital model that combines technology, user experience and genuine proximity to people.
Andreu de Haro Poyo

Institutions

Cross-departmental services

Communications Management, Corporate Strategy and Citizens Advice

Head of Digital Channels and Strategy

Contact

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