Vall d'Hebron redesigns its brand to harmonise the Campus, Hospital and Research Institute logos

The redesign aims to apply the successful Campus image line to the Hospital and the Research Institute.

11/03/2024

Eight years after the creation of the Vall d'Hebron Barcelona Hospital Campus brand, we have taken a step forward by harmonising the visual identities of the Hospital and the Research Institute.

Coinciding with the imminent celebration of the 30th anniversary of the Vall d'Hebron Research Institute, from June 2024 onwards, and the upcoming 70th anniversary of the University Hospital in 2025, a rebranding has been carried out to apply the successful Campus image to the Hospital and the Research Institute.

To begin with, the visibility of the basic line of the Campus logo was improved, renewing it and making it more legible, without losing the essence and power of the brand. This change maintains the balance of the logo with the Vall d'Hebron concept, unifying the digital and printed formats.

Following this change, the next step was to apply the strength of the Campus logo image to the Hospital and Research Institute. The Hospital logo will now be based on the concept of Vall d'Hebron as a great axis, specified in its baseline with its definition as a University Hospital. The colour chosen to define the Hospital is a shade of blue aligned with the base colour of the Campus logo.

The next step was to apply the change to the Vall d'Hebron Research Institute logo, which until now had been based on the old Hospital logo design, but in the Institute's own colour. From now on, the image will also have as its main axis the image of the Campus logo and feature Vall d'Hebron brand, maintaining the institution's own colour and specifying the concept of the Research Institute in the baseline in the English version. The logo is completed with the R representing affiliation with CERCA Centres.

Coinciding with the 30th anniversary, the Vall d'Hebron Research Institute will also have an image associated with this celebration, which will accompany the new logo during the year.

We have also worked on the composition of the Campus logo and the Hospital and Research Institute logos in cases where they are presented together.
This change has also been applied to the joint composition of all Campus logos, which includes the logos of the Vall d'Hebron Institute of Oncology (VHIO) and the Multiple Sclerosis Centre of Catalonia (CEMCAT), which remain unchanged, and the Universitat Autònoma de Barcelona (UAB), which has also been part of the Campus since 2019.

Coinciding with the 30th anniversary, the Vall d'Hebron Research Institute will also have an image associated with this celebration, which will accompany the new logo during the year.

Share it:

Notícies relacionades

Professionals

Subscribe to our newsletters and be a part of Campus Life

By accepting these conditions, you are agreeing to the processing of your personal data for the provision of the services requested through this portal, and, if necessary, for any procedures required by the administrations or public bodies involved in this processing, and their subsequent inclusion in the aforementioned automated file. You may exercise your rights to access, rectification, cancellation or opposition by writing to web@vallhebron.cat, clearly stating the subject as "Exercising of Data Protection Rights".
Operated by: Hospital Universitari Vall d'Hebron - Institut Català de la Salut.
Purpose: Manage the user’s contact information.
Legitimisation: Express acceptance of the privacy policy.
Rights: To access, rectify, and delete personal information data, as well to the portability thereof and to limit and/or oppose their use.
Source: The interested party themselves.